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Bangladesh is a densely populated country having countless socio-economic and environmental problems. Business entrepreneurs are struggling to get adequate supports from Government and financiers to develop their business efficiently. In this situation, no one will be interested to be eco-friendly or contribute to society by spending his/her own money. In this situation, researchers need to come forward to find a way to develop such processes which will give extra monetary benefits to the owners as well as provide welfares to the society and its environment. This research has chosen poultry industry as case and forward and reverse supply chains as research domains. Bangladesh poultry adopted long forward and reverse supply chain. The perception is that this chain can be taken advantage of in achieving economic, social and environmental sustainability utilizing forward chain and waste resources.