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Description of how Bank Rakyat Indonesia (BRI) manage their Brand Image for their “Tabungan BRI Junior” product through a Marketing Public Relations Strategy in 2013 for DKI Jakarta. According to James E. Grunig about the relations between company and its stakeholders, MPR preset as a process of planning. MPR strategy is important as a form of detailed and thorough planning about all the activity that can push consumer buying interest and satisfaction. This is why BRI was offering a product that match consumer needs, desire, and interest. BRI use sponsorship as its strategic instrument, where BRI held two major events for its “Tabungan BRI Junior” product, the events called “Junior Cycle Fest” and “Junior Basketball League (JrBL)”, and BRI teamed up with different partner for each events. Both of these events had fulfilled their purpose in attracting target audiences, manage brand image, and acquisition. This research is a qualitative research where the data was gained by using in-depth interview, documentation, and observation. Result from this research showed that the events had successfully improved total acquisitions and audience awareness of the product.