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The article aims to examine the semantic evolution and alterations of the term "retro" in light of the advent of the "worship of the new" ideology. It will examine the introduction of the term "retroism" into architectural discourse during the 1950s, paying special attention to the objects to which it was applied and the methods used to assign value to them. The objective of this study is to investigate the intricacy and paradox of language and uncover the correlation between architectural structure and ideology.