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Florida water-resource professionals deciding whether to implement a costly water protection program or to invest in better tap water treatment technology may wonder: Are such investments justified? What are the benefits of the program or investment decision? Just how highly do Floridians value their water? This 5-page fact sheet written by Tatiana Borisova, Syed Irfan Ali Shah, Tara Wade, Xiang Bi, and Kelly Grogan and published by the UF/IFAS Food and Resource Economics Department reviews studies that help assess the value Floridians assign to maintaining or improving the quality of the water supply. http://edis.ifas.ufl.edu/fe1059