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This paper focuses on VR/AR applications in immovable tangible cultural heritage (ITCH) tourism by considering both academic research and cases in the XR industry. The goal is to understand how VR/AR can be used to present heritage information to the public. A framework is developed, including the purpose of using the technology, hardware, software, and user experience to have an overall understanding of VR/AR applications. Cases collected based on the framework are divided into four heritage types to answer the following questions: under a certain heritage context, what is the commonly used technology, is there a correlation between the purpose of using VR/AR, the enabling technology, and the user experience, and is there a difference in the concentration point between academia and the XR industry in China.