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The article analyses the issues concerning the reluctance of logistics professionals to adopt medium-sized electric trucks (ET) in the logistics system. Logistics trucks are oversized polluters, considered to be one of the hardest to be addressed for the reduction of CO2 emissions. It aims to identify the major barriers hindering the spread of ETs in logistics. The total cost of ownership (TCO) comparison between a traditional and electric truck has revealed the price gap at the end of a useful lifecycle is marginal. Incentivisation can bridge the gap. This research was based on a survey conducted among professionals from the logistics field in Budapest. Responses recorded were analysed by descriptive statistics to identify highly-rated barriers and their priorities. Based on the results, recommendations were suggested to facilitate the adoption of ETs.