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The study determines and measures key factors that affect brand loyalty through the B2B relationship between providers and distributors of pesticide products in Mekong Delta. Data were collected by a survey of 245 pesticide distributor in Mekong Delta who have directly bought pesticide products of 6 dominant brands and resell them in the delta market. Reliability analysis by Cronbach’s alpha, EFA, and regression analysis were used to interpret the data. The result identifies 3 factors that positively affect brand loyalty of distributors in the following order of importance: customer satisfaction, relationship value and brand image, in which customer satisfaction gains fromproduct quality, promotion, price, and service quality of providers. The findings raise managerial implications for producersof pesticide products to enhance brand loyalty in this distribution area