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Audiovisual consumption and its social logics on the web
oleh: Rose Marie Santini, Juan C. Calvi
| Format: | Article |
|---|---|
| Diterbitkan: | Escola Superior de Propaganda e Marketing 2013-06-01 |
Deskripsi
This article analyzes the social logics underlying audiovisualconsumption on digital networks. We retrieved some data on the Internet globaltraffic of audiovisual files since 2008 to identify formats, modes of distributionand consumption of audiovisual contents that tend to prevail on the Web. Thisresearch shows the types of social practices which are dominant among usersand its relation to what we designate as “Internet culture”.