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Landscape is an important element in outdoor sports recreation. Cyclists’ perception of an environment reflects their interaction with the actual environment; they become aware of the recreation site through their primary receptive senses. As one popular bikeway in Taiwan, the landscape along Dong-Feng bikeway appeals to many cyclists. Nevertheless, the landscape was spoiled due to a soil conservation project. This study follows the theorem of planned behavior (TPB) and applies contingent behavior scenario to evaluate the recreational benefits and the damage effect of landscape. The empirical model uses travel cost method (TCM) to estimate the consumer surplus of cyclists. Under the scenario of damaged landscape, the number of trips went down 1.01 times and the recreational benefit dropped to NT$750, making the cost of damaging the landscape to NT$132 per person. The result indicates that the landscape of environment quality is crucial to cyclists, and it is important to preserve the natural environment of bike paths for developing the sport tourism sustainability.