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Advertising creativity, as one of the important goals of the development of contemporary media, has an irreplaceable position in the news innovation industry, and the ability of advertising creativity, is the main social competitiveness of a news media enterprise. In advertising ideas, usually combined with consumer psychology, and the relationship between the two is very close, all the media advertising is in order to improve the value or significance of some aspect, prompting consumer consumption behavior, or improve the consciousness of consumers and spirit, and consumer psychology can directly affect consumer consumption behavior. Therefore, the positioning of media advertising is very clear, the position should be firm, and the content to be expressed should maximize the attraction of consumers, so as to better convey the advertising information to consumers. Therefore, this standard summarizes the importance of consumer psychology to advertising creativity, and analyzes the impact of consumer psychology on the communication of advertising creativity.