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Abstract The Martian proton aurora is a distinct aurora phenomenon resulting from the direct deposition of solar wind energy into Mars' dayside atmosphere. What solar wind parameters influence the aurora activity in the short term is yet unknown, as are the associated repercussions in the Martian atmospheric ion loss. Here we present observational evidence of synchronized proton aurora brightening and atmospheric ion loss intensifying on Mars, controlled by solar wind dynamic pressure, using observations by the Mars Atmosphere and Volatile Evolution spacecraft. The solar wind dynamic pressure possibly has a saturation effect on brightening proton aurora. Significant erosion of the Martian ionosphere during periods of high dynamic pressure indicates at least five‐to‐tenfold increase in atmospheric ion loss. An empirical relationship between ion escape rate and auroral emission enhancement is established, providing a new proxy of Mars' atmospheric ion loss with optical imaging that may be used remotely and with greater flexibility.