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Named data networking (NDN) is a new and promising Internet architecture, which aims to replace the current transmission control protocol/Internet protocol (TCP/IP)-based Internet. The NDN internet architecture has introduced several benefits in numerous applications. An NDN-based indoor positioning and navigation system can further optimize existing localization technologies with reduced the server load and faster response time. In this study, an NDN-based approach for the existing Wi-Fi fingerprinting-based indoor positioning and navigation was investigated. Among the many features of NDN, the network-level caching can reduce the computational load and response time of the localization and navigation server. The theoretical analysis of the runtime complexity shows that the NDN's network-level caching performance is better than those of the conventional algorithms. In this paper, naming methods for different services and a server-side algorithm for handling the NDN requests are proposed. The real-world implantation and testing results show a better overall performance than that of TCP/IP. This network-level optimization for indoor positioning and navigation opens new opportunities because it can be combined with other application-level optimization techniques for more efficient indoor positioning and navigation in the future.