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The intention of this work is to analyze the photographic reportage “Mexican (B)order movies” by Fabio Cuttica as a product of the imaginary about violence in Mexico. By means of a theoretical approach focusing on the use of the device of irony, we aim to understand the various strategies with which a journalistic photo is able to build, deconstruct or criticize the imaginary about violence as well as the hegemonic discourses on narcoculture.