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Abstract The hierarchy in scale between atmospheric and solar neutrino mass splittings is investigated through two distinct neutrino mass mechanisms from tree-level and one-loop-level contributions. We demonstrate that the minimal discrete dark matter mechanism contains the ingredients for explaining this hierarchy. This scenario is characterized by adding new RH neutrinos and SU(2)-doublet scalars to the Standard Model as triplet representations of an A 4 flavor symmetry. The A 4 symmetry breaking, which occurs at the electroweak scale, leads to a residual ℤ2 symmetry responsible for the dark matter stability and dictates the neutrino phenomenology. Finally, we show that to reproduce the neutrino mixing angles correctly, it is necessary to violate CP in the scalar potential.