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In response to Huttunen and Albrecht’s article in this issue of Fennia we want to focus our commentary on the two key-findings regarding the media representation of environmental citizenship in the Finnish Fridays for Future (FFF) movement: individualised lifestyle choices and a dominant adult voice. This commentary dovetails into the authors’ critical reflection on the insufficiency of individual action alone in addressing environmental issues and the potential risks of a dominant adult voice for youth agency. By doing so, we will also touch on broader ideas of change within the FFF and climate change framing and aspects of (intergenerational) climate justice.