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Pollination Ecology is a dynamic field of scientific research constantly adopting novel methods and making progress in understanding the interactions between plants and their pollinators. A recent paper listed the main scientific questions in this field focussing on the ecological and biological system itself. Here, we follow up on that paper and present some ideas on how to broaden our perspective and explore the role that pollination research can play in answering both ecological and societal questions relevant to a range of different stakeholders. We hope this paper may be useful to researchers aiming at improving both the scientific and societal impact of their research.