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How to use social media to publicize policies is one of the most critical topics for local governments to operate social networking. Thus, this study is carried out to analyze the relationship between post-presenting and visual design taking the Facebook fan page of the Construction Office of Taitung County Government as an example and using big data technology. The results show that the promotion effect of images and text is higher than that of videos, reposted news, and shared posts. Moreover, the type of image and text is more attention with the position with more than 100 words, and there is no significant difference in the promotion effect of text layout, hashtags, and image forms (graphics or photos). The results of this study provide a reference for future government management of social media, reducing the waste of human resources and ineffective costs.