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The paper considers the process of localization of a pop cultural and musical phenomenon – rock ’n’ roll. My basic premise is that rock ’n’ roll as a global music genre can be perceived as local, and hence represents a recognizable identification element for the local population. In this case the label r ’n’ r pertain to the phenomenon of Belgrade "new wave" music, which was popular during the 1980’s. Based on the analysis of narratives from relevant documentary films, it is my intention to find out whether "new wave" was initially perceived as a local phenomenon, and what the means of constructing this image are, as well as what it is that gives this phenomenon local legitimacy and credibility.