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As a comprehensive environmental management system with a higher statutory environmental standard, Voluntary Environmental Program has become a trend of international environmental policy and the essence of it is a multi-agency task, in which government (principal) entrust enterprise (proxy) develop eco- nomic in the context of protecting the environment. Moreover, government is in a dominant position in the ef- fective implementation of voluntary environmental program, and their incentive to set different targets, under the voluntary environmental program, play a key role for the effective implementation of voluntary environ- mental program.