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Mindfulness, the act of being thoughtfully focused in the present moment, has recently become a common topic of discussion in media and popular culture. Much has been written, documenting the effectiveness of mindfulness in the home and at work. While the concept could have relevant application in the public relations workplace, some might argue its esoteric nature conflicts with appropriate professional standards of practice. Using social order theory as a starting point, this essay presents concepts of mindfulness as presently advanced through popular culture and scholarship. The essay concludes with eight recommendations for applying mindfulness precepts in PR practice in ways that would not put practitioners at odds with marketplace expectations.