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This research investigates key elements influencing consumers’ trust and attitude toward online shopping. Through the survey of 200 Internet users taking interest in online shopping in HCMC, the result shows that two main components affecting consumers’ trust are awareness of webstores reputation and perception about products/services value in webstores. When consumers have strong confidence in the webstores they will have good attitude to purchasing online. The research result leads to the manaregial implications in creating consumers’ trust in virtual environment