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Students on the Advertising and Design course of the Industrial Design Engineering degree took part in an educational experience that consisted of creating a poster to advertise a handicraft workshop organised to raise funds for NGO X. This project benefited all the agents involved: the university students developed teamwork and cooperation skills, and social awareness; the school students developed their sense of solidarity, collaboration and responsibility; and the teachers from different stages of education learned through the exchange of educational views and perspectives. Finally NGO X benefited from the media impact and the funding raised through the project.