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The year of Brazil in France (2005) and that of France in Brazil (2009) were a media success and strengthened the strategic partnership between the two countries. The research aimed to investigate, if a decade later, cultural diplomacy proved successful in furthering economic and comercial ties between Brazil and France. The article introduces both cultural events and their integration into a larger strategic project. As methodology, the author analyzes data and economic indicators between 2003 and 2018 to verify the development of trade and the flow of tourists and students between Brazil and France. The research found out that, although Brazil did not reach the economic and commercial objectives it hoped to achieve, a well conducted cultural diplomacy can be a factor of economic growth.