R Package clickstream: Analyzing Clickstream Data with Markov Chains

oleh: Michael Scholz

Format: Article
Diterbitkan: Foundation for Open Access Statistics 2016-10-01

Deskripsi

Clickstream analysis is a useful tool for investigating consumer behavior, market research and software testing. I present the clickstream package which provides functionality for reading, clustering, analyzing and writing clickstreams in R. The package allows for a modeling of lists of clickstreams as zero-, first- and higher-order Markov chains. I illustrate the application of clickstream for a list of representative clickstreams from an online store.