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Internet economy, with its diversified forms and efficient and convenient operation mode, has a significant impact on Residents' consumption behavior, consumption structure and financial investment. We should actively improve the residents' awareness of rational consumption, optimize the consumption structure, strengthen the regulation and guidance of Internet finance, build a diversified financial investment product system, improve the social security system, and enhance the residents' confidence in Internet financial investment, so as to realize the overall progress and development of society in the era of Internet economy.