TikTok/Douyin Use and Its Influencer Video Use: A Cross-Cultural Comparison Between Chinese and US Users

oleh: Yang Yang

Format: Article
Diterbitkan: De Gruyter 2022-06-01

Deskripsi

This cross-cultural comparison study between China and the US aimed to examine the short video-sharing social media platform, TikTok/Douyin, particularly its use in the two countries. Because China and the US have some evident differences in cultural values, they are ideal for cross-cultural comparison between Western and Asian countries. Other than knowing the platform itself, how people use it, and their influencer video use, the study further explored how cultural values influenced user behaviors on TikTok/Douyin.