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Abstract Digital entrepreneurship is a new approach to starting a business today. Identifying and understanding entrepreneurial opportunities to start a business is the responsibility of entrepreneurs or startup managers.The purpose of this study is to identify and categorize the mentality of startup managers to digital entrepreneurship. There are three different mindsets about the factors affecting digital entrepreneurship that represent the categorization of the mindsets of entrepreneurs and startup managers. These mindsets in order of importance are: Digital Entrepreneurship Platforms - Digital Entrepreneurship Innovation - Digital Entrepreneurship Marketing. Introduction There are several reasons that indicate the importance of the subject of the present study and its study; Among other things, digital entrepreneurship is a new approach to start-up businesses today that attracts more people due to the need for less financial resources than traditional approaches. The second reason is that the digitalization of the influential components in today's human life, including trade, marketing, education, information and communication, and even transportation, is an undeniable fact that promises a transition from tradition to modernity. Another reason is that with the move of startups to digital startups, many entrepreneurs have shifted to digital entrepreneurial characteristics that this amount of expert and entrepreneurial manpower can be seen as digital entrepreneurs. Startups have entrepreneurs who manage them, and therefore in most of them there are individual and group managers who are the founding board and the main entrepreneurs of startups. Case study Expert Comments (14 Successful Startup Managers). Theoretical framework What matters is identifying entrepreneurial opportunities to start a business. Identifying and understanding these entrepreneurial opportunities is the responsibility of entrepreneurs or startup managers. Therefore, recognizing and categorizing the different mindsets of these entrepreneurs (managers) to digital entrepreneurship or digitization of entrepreneurship is important, and in this research, this important issue, namely identifying and categorizing the different mindsets of digital entrepreneurs to digital entrepreneurship, has been addressed. In this regard, three general questions have been formed: 1- What are the effective factors (drivers) on digital entrepreneurship in the organization? What is the classification of these factors based on Q methodology (mentality of startup managers to digital entrepreneurship)? 3- What is the importance and prioritization of these factors based on Q methodology (mentality of startup managers to digital entrepreneurship)? Methodology The philosophical framework of this research is a kind of interpretive-positivist paradigm and in terms of orientation is in the category of applied research. Cognition of subjectivity brings this research closer to the interpretive paradigm and due to the use of exploratory factor analysis, this research approaches the positivist paradigm that uses the correlation strategy. The method of this research is combined. Discussion and Results The purpose of this study is to identify and categorize the mentality of startup managers to digital entrepreneurship. Therefore, three questions were asked and three questions were answered in the findings section. In line with the general purpose of the research to identify the categorization of startup managers' mindsets to digital entrepreneurship, three mental approaches were identified, which are the importance of the third approach and mental model, respectively: digital entrepreneurship, approach and mental model. Mental Two: Digital Entrepreneurship Marketing. Conclusion Based on the findings, the order of importance obtained for mental patterns are: People who believe in the third mindset believe that: digital entrepreneurship culture - strong accounting and financial system - information and communication technology infrastructure - financial infrastructure - human capital flexibility in the organization - the rule of law and regulation - the existence of digital entrepreneurs - leadership and management Strong - Security and protection issues - Security and protection issues - Telecommunications infrastructure - Strong consulting and training group - Investors - Regional and sectoral agents - Government - Risk-taking - Risk-taking drivers - are digital entrepreneurship development. People who believe in the first mindset believe that: Innovative research and development - Digital entrepreneurship innovation - Technology cost reduction - Digital creativity - Localization - Digital innovation - Business mindset - Business mindset - Continuous learning and acquisition of new knowledge - Method of obtaining information and classification - Construction and acquisition of technology - Method of analysis and conclusion - Creating a competitive advantage - Technological competence - Monopoly in the type and field of service - Strategic and technological knowledge - Creating unions and teams of other startups - Time for innovation - Sustainability and continuity of technology - the place of innovation - the way of innovation are the drivers of digital entrepreneurship development. People who believe in the second mindset believe that: Focus on customer experience - Focus on quality - Marketing research and development - Business networking - How to market and communicate with customers in cyberspace - Build trust and peace - Marketing time - Marketing methods Distribution network - Advertising - Marketing location - Integrity - Trademark and branding - Marketing feedback and correction - Tests micro and macro - Value added - Other upstream and downstream industries are the drivers of digital entrepreneurship development.