Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers
oleh: Renee B. Kim, Yan Chao
| Format: | Article |
|---|---|
| Diterbitkan: | Centre of Sociological Research, Szczecin, Poland 2019-09-01 |
Deskripsi
Subjek
brand building process; brand image; brand trust; brand experience; brand attachment; Chinese consumers