Encouraging Landscape Water-Conservation Behaviors #3: Developing Extension and Outreach Messages That Encourage Landscape Water Conservation Practice Adoption
oleh: Courtney Owens, Laura A. Warner, Joy Rumble, Alexa Lamm, Randall Cantrell
| Format: | Article |
|---|---|
| Diterbitkan: | The University of Florida George A. Smathers Libraries 2015-09-01 |
Deskripsi
Message framing can be an effective tool for crafting messages for a target audience. This 5-page fact sheet explains how Extension can use gain and loss message framing to encourage Florida residents who irrigate their home landscape to adopt water-conservation practices. Part three of the series Encouraging Landscape Water-Conservation Behaviors and written by Courtney Owens, Laura Warner, Joy Rumble, Alexa Lamm, and Randall Cantrell, and published by the UF Department of Agricultural Education and Communication, June 2015.