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Cloud Computing has become the academic and industrial hotspot in China in recent years. Cloud Computing can help business clients manage finance more conveniently and efficiently. It can also reduce the protection of privacy. In addition, its inherent deficiencies also hinder its application in the privacy protection, such as safety, different criteria, etc. This paper analyzes the application of cloud computing and big data in privacy protection and the existing problems, and therefore puts forward ways to promote the privacy protection in the era of cloud computing and big data.