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The role of ultra-processed foods (UPFs) high in fats, sugar and salt is well documented in the causation of the non-communicable diseases. However, with globalization, consumption of these food products is increasing. In the absence of effective and comprehensive global and national regulatory measures, manufacturers are promoting ultra-processed food products by influencing policymaking, consumer behavior and research. There is a need to have an international marketing Code, based on which national legal instruments may be enacted to regulate the marketing of UPFs.