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Edward Bok, a Dutch immigrant, manifested entrepreneurial talent long before he became editor of <em>The Ladies’ Home Journal</em> in 1889 and built it in to the world’s first magazine with 1,000,000 subscribers. Like many opinion leaders in the Progressive Era, he preached Adam Smith’s doctrine that pursuing self-interest is compatible with the common good. Like Theodore Roosevelt, whom he admired, he could take controversial positions without challenging the basic values of a business-oriented culture.