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Product quality depends on the compatibility of the product design with the perceived quality of the product by the customer. Design a product that fits the customer's needs increase quality of products. Intense competition in the global market on the one hand and on the other hand increasing complexity in product design has caused activities related to the design and selection of product designs become more and more specialized knowledge. The main objective of this research is selecting the product design in the long-term and uncertainty. To fulfill the objective of this research, using the concepts of rough set theory to identify customer behavior patterns and then proposed options for the product according to the dominant behavioral patterns using a D-AHP assessment and prioritization are.