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Marketing your event so that people know about it and are motivated to attend is extremely important. The five P’s of marketing – product, promotion, price, place (location), and public relations – must be taken into consideration in order to have an event that is well attended. This 2-page fact sheet was written by Reba Ellen Hicks, Ricky Telg, and Tracy Irani, and published by the UF Department of Agricultural Education and Communication, July 2013. http://edis.ifas.ufl.edu/wc148