Find in Library

Purpose – The purpose of this paper is to discuss the scenario planning approach developed and used by the European Tourism Futures Institute (ETFI). Design/methodology/approach – This paper contains the following sections: mission and aims of the research group; epistemological and methodological positioning, conceptual framework and research lines for an applied scenario planning approach. Findings – This paper highlights the research methodology of the scenario planning group of the European Tourism Research Institute. It provides insight in the research foundations of the scenario planning approach in a tourism context and ETFI's conceptual framework for scenario planning. Originality/value – The paper provides an insight to how Europe's first tourism futures research centre developed and uses a conceptual framework for scenario planning thus demonstrating best practice success.