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The paper explores the role of social media on positive youth development and engagement towards peacebuilding in Pakistan. In particular, it recognizes the role of youth within the liberal peace process, hence, sustainably aiding peacebuilding efforts. The paper argues that within developing democracies, media and youth can create an environment to promote dialogue and collaborative problem-solving techniques. Furthermore, it explicates how extreme ideologists exploit social media; hence, negatively influencing the youth. With regards, the paper discusses several aspects of social media that can significantly contribute towards countering violent extremism and related narratives. Such an understanding enables us to classify the potential role of social media in involving youth in contextualized peacebuilding efforts.