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The condition of the natural environment is seen as one of the most important factors shaping the size and structure of tourism in the commune. To protect the natural diversity of the most valuable areas, protected areas are created. They require specific treatments to reduce the negative impact of tourists on the natural environment. On the other hand, represent an opportunity for the community, to achieve economic results through the development of the supply of tourist services. Research was carried on communes located in the Warmia-Mazury and Podlasie carried area where a national / landscape park exists or a commune area of minimum 50% area included in the Natura 2000 program. To analyse the tourist attractiveness of respondents communes a set of three measures was used: Baretje and Defert’s indicator, Charvát’s and Schneider’s indicator. An opportunity for a comprehensive development of these communities is the proper management of valuable natural areas according to the concept of sustainable development.