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Starting from our current <i>impasse</i> at the LHC, of observing an SM-like Higgs boson but nothing beyond, we focus on the General 2HDM (G2HDM), which possesses extra sets of Yukawa couplings as a likely <i>Next New Physics</i>. After expounding its merits, we explore our “<i>Decadal Mission of the New Higgs/Flavor era</i>”, reporting on an Academic Summit Project (ASP) in Taiwan that conducts a four-pronged pursuit of G2HDM: CMS and Belle II searches, a lattice study of first-order electroweak phase transition, and phenomenology. The ASP Midterm report is based on ATLAS and CMS searches for <inline-formula><math xmlns="http://www.w3.org/1998/Math/MathML" display="inline"><semantics><mrow><mi>c</mi><mi>g</mi><mo>→</mo><mi>t</mi><mi>H</mi><mo>/</mo><mi>t</mi><mi>A</mi><mo>→</mo><mi>t</mi><mi>t</mi><mover accent="true"><mi>c</mi><mo stretchy="false">¯</mo></mover></mrow></semantics></math></inline-formula>, where <i>H</i> and <i>A</i> are exotic neutral scalar bosons, and now progressing onto a post-Midterm <inline-formula><math xmlns="http://www.w3.org/1998/Math/MathML" display="inline"><semantics><mrow><mi>c</mi><mi>g</mi><mo>→</mo><mi>b</mi><msup><mi>H</mi><mo>+</mo></msup><mo>→</mo><mi>b</mi><mi>t</mi><mover accent="true"><mi>b</mi><mo stretchy="false">¯</mo></mover></mrow></semantics></math></inline-formula> search, where <inline-formula><math xmlns="http://www.w3.org/1998/Math/MathML" display="inline"><semantics><msup><mi>H</mi><mo>+</mo></msup></semantics></math></inline-formula> is the exotic charged Higgs boson, plus a few other searches at the LHC, all with discovery potential. We then discuss a plethora of flavor observables that can be explored by CMS and Belle II, as well as other dedicated experiments. Finally, we elucidate why G2HDM, providing myriad new dynamics, can remain well hidden so far. This brief report summarizes the progress of the ASP of the NSTC of Taiwan.