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Culture, with its overpowering influence, can explain the nature, purpose, structure, and function of tourism. Birjand, also Romanized as Bīrjand and Birdjand, is the capital of the Iranian province of South Khorasan Birjand and it had a population of 187,020 in 2013. This study sought to explore the cultural influences on the city of Birjand by using a SWOT method to find solutions for the development of tourism in this city. The implications are highlighting the future challenges which potentially can be encountered by the policymakers, legislators and academicians, when discussing tourism as a competency, industry and game-changing player in the economic growth of the country. The policies suggested by this article may help to achieve sustainable development in South Khorasan province and Birjand City. This survey tries to study the impact of globalization on local sustainability and the stability of the region. The primary data used in this research was gathered by interviews with local tourism experts and travelers to the city. By applying the SWOT analysis method, this study suggests different strategies to promote tourism. The results of this study suggest tourism in Birjand city plays an important role in creating cultural changes in the host community, promotes and strengthens the positive cultural elements as well as causing some social disorder in the local culture. This study also shows sociological, economic, and social features, economic dependence on tourism, and attitudes toward tourism, and it illustrates different levels of support or opposition to the development of tourism in this city.