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George Oates is a web designer, producer and developer who has been working with digital collections since 2003. She was one the founding team of Flickr, and the originator of Flickr Commons. She currently heads heritage design studio Good, Form & Spectacle, working with institutions including the British Museum, the Wellcome Library and the V&A. In this interview with Mitchell Whitelaw, Oates discusses her developing practice in making and remaking digital collections, spanning web-scale services, unsolicited interfaces, messy metadata and gentle interventions in institutional practice.