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Different diseases conditions and stress factors are responsible for high morbidity and mortality of present day poultry. Nutritional strategy and proper feed formulation with specific dietary regimen can combat this up to a certain extent. The incidence of various infectious diseases, nervous disorders and metabolic disorders can be minimized through proper feed regimen. There is a stiff competition and restrictions in the global market of poultry products which can be addressed with proper management of emerging and important diseases with economic productions and quality poultry products free of elements detrimental to human health. Researchers have made efforts to prevent such damage to poultry and poultry product through dietary manipulations. Heat stress can lead to a reduction in the defense mechanisms of birds or to a relative state of immunosuppression. The health status of the poultry is facing new challenges today which can be suitably addressed by the right scientific and advanced nutritional manoeuvres and make the poultry farming more profitable and presentable in the global market. [Vet. World 2011; 4(9.000): 429-432]