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External environment of tourism company is composed from economic, technical, socialdemographic, juridical, ecological and management factors that can influence directly or indirectly the company evolution. In the present, the target of strategic management of external environment investigation is to know and understand the context and competition forces that act upon the tourism company. Also, anticipates and administrates the changes that take place, and realize a relation between company vocation, strategic capability and forecasted evolution of external environment factors.