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To be successful strategic thinking from SMEs is required, they have to give appropriate answersto the changes that fit and serve the sustainable economy. It is characteristic that SMEs concentrate mainlyon surviving and on daily stability, yet – despite of the frequently mentioned idea – they realize the necessityof renewal, and they are fond of innovation. The question arose: what kind of business model do we need.Future means that the reappraisal of the values based on trust, reallocation of resources, social relationships,restructuring factors of production, localization, reuse and recycling must be implemented in businessstrategies, showing the direction of innovation. It is important to define the role and place of the SMEs ininnovation process in the context of de-growth, like innovation – imitation. Synthesis – open innovation,observation and adaptation of best practices, cooperation based on trust, participation in strategic partnerships.In the study messages of sustainable economy and ‘degrowth’ is summarized. Answers are being lookedfor the question: what kind of behavior and strategies are appropriate for the SMEs for successful renewal.