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The indicators of a trading company's activity in kind and in money terms mainly depend on the types and volumes of purchase and sale of goods purchased from suppliers and consumers. However, the decision of a problem of a rational choice from a number of organizations experience considerable computing expenses and human resources, and also absence of initial data and this problem has no solution in real time. The article suggests such a solution, which is very economical in terms of the costs of various types of resources based on the application of information theory, cognitive technologies and management theory