Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications
oleh: Jeanine P.D. Guidry, Kellie E. Carlyle, Jessica G. LaRose, Paul Perrin, Marcus Messner, Mark Ryan
| Format: | Article |
|---|---|
| Diterbitkan: | Centers for Disease Control and Prevention 2019-01-01 |
Deskripsi
We analyzed Instagram posts about Zika by using the Health Belief Model. We found a high presence of threat messages, yet little engagement with these posts. Public health professionals should focus on posting messages to increase self-efficacy and benefits of protective behavior, especially when a vaccine becomes available.