BIOPHARMA ENGAGEMENT IN SOUTH ASIA: UNVEILING THE POTENT INFLUENCE OF ONLINE SOCIAL MARKETING ON RESHAPING CONSUMER PREFERENCES IN PAKISTAN'S THRIVING PHARMACEUTICAL REALM

oleh: Moneeba Iftikhar, Saba Rasheed, Kateřina Horáčková

Format: Article
Diterbitkan: Termedia Publishing House 2023-11-01

Deskripsi

Subjek

online social marketing; purchase intention; consumer behavior; pakistan; health