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With the arrival of the new retail format, almost every e-commerce platform has arranged fresh food retail one after another. Retech integrates retail and technology organically to enhance the core competitiveness of retail industry in the aspects of automation and intelligence. This paper introduces the four business models of fresh e-commerce and the transformation of circulation model of agricultural products, compares the circulation model of traditional retail and fresh e-commerce, analyses the characteristics of consumption demand of fresh e-commerce, and gives the development strategy of fresh e-commerce platform based on Retech.