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STRATEGI DIVERSIFIKASI PRODUK KAYU OLAHAN Acacia mangium (studi kasus : PT. Musi Hutan Persada)
oleh: Hamzah Hamzah, Marimin Marimin, Imam Teguh Saptono
| Format: | Article |
|---|---|
| Diterbitkan: | Bogor Agricultural University 2011-08-01 |
Deskripsi
<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:PunctuationKerning /> <w:ValidateAgainstSchemas /> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables /> <w:SnapToGridInCell /> <w:WrapTextWithPunct /> <w:UseAsianBreakRules /> <w:DontGrowAutofit /> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="156"> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <mce:style><! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} --> <!--[endif] --> <p class="MsoNormal" style="text-align: justify;"><em><span style="font-size: 10pt;">The objective of this study is to suggest<span> </span>the best wood<span> </span>products of Acacia mangium <span> </span>that have<span> </span>high value-added as an alternative business and to formulate the fitting<span> </span>strategy. This study<span> </span>is descriptive case study applying<span> </span>purposive sampling method which involved wood product Experts and Senior PT. Musi Hutan Persada Management.<span> </span>Data have been analyzed through Exponential Compare Method (MPE) to select the best product alternative based on eleven set criteria, using AHP method, Hayami value-added Analysis, and Cost Analysis.<span> </span>The study shows that there are five superior Acacia mangium based products, namely 1) Sawnwood and woodworking (KGKO), 2) Furniture, 3) Medium D<span>ensity Fibreboard </span>(MDF), 4) T<span>annin</span>-glue of Acacia mangium<span> </span>bark<span> </span>and 5) Wood Charcoal.<span> </span>And<span> </span>Sawnwood and Woodworking (KGKO), Furniture, and<span> </span><span><span> </span>Tannin</span>-glue<span> </span>have the best chance.<span> </span>Best business strategy to be adhered by MHP, “related-diversification”, then is<span> </span>to continue utilizing<span> </span>Acacia mangium wood<span> </span>as renewable resources,<span> </span>integrated and sustainable business.</span></em></p>