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In three studies, we tested the hypothesis that men respond to intersexual and intrasexual selection by facultatively choosing between weapon-like and ornament-like behaviors. In the first two studies, we manipulated intersexual and intrasexual selection by having male participants take part in a simulated dating game (Study 1) or imagine having a date (Study 2). In both studies, participants were told either that the target female would choose her date (intersexual) or that male suitors would nominate one another (intrasexual). Under the intersexual selection condition, men demonstrated increased creativity levels and decreased aggression levels, whereas the opposite pattern was observed under the intrasexual selection condition. Study 3 showed that individual differences in creativity and aggression as personality traits similarly predicted intrasexual and intersexual mating strategies, respectively. These extend existing evolutionary mating research by specifying the mechanism of intrasexual or intersexual selection in shaping men's weapon-like or ornament-like situational response and personality development.