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Last generation TV series - the Tv series of the last two decades - seem to be a true obsession for their audiences, to the point these series can be defined as cult series. The main element which raises such veneration is the protagonist's figure, or of a character who becomes a cult icon, and the mechanisms that make this possible. So the question is whether a good marketing campaign suffices to create the worship of a TV series, or if on the contrary, we should also work on building up a protagonist that could become a cult icon for the audience. Can we determine which narrative strategies can induce this process? And how can a cult character be built in television series?